Congratulations!

You found Archie!

View Locations in Google Maps

If you haven’t snagged your map yet, head on over to The Rabbit Hole Trading Co at 100 W Pine St to grab yours!

Here’s how to play:

⭐️ Start at The Rabbit Hole Trading Co (100 W Pine) to grab your map. If you find an Archie before you make grab your map, take a picture and get your mark at the next stop.

✨ When you find an Archie, take your map to the register for a golden mark!

✨ Find at least 10 Archies to win the grand prize gift basket from Downtown Lodi businesses.

🍻 Turn in your map in at Idol Beer Works (100 S Sacramento St) when you’re done!

Also during the hunt, enjoy music in Santa’s Village at Post Office Plaza and take photos with Santa himself from 2-6pm. 🎅 We’ll see you (and Archie) there! ⁠

Free carriage rides from 12-4pm, sponsored by the Downtown Lodi Business Alliance. 90 minute parking extend to 4 hours until December 24. ❤️

A huge thanks to Mike & Shelly at The Rabbit Hole Trading Co for making these adorable Archie figurines for us!

Do you know the history of Archie the bear?

When the Lodi Arch was originally built in 1907, our friend Archie wasn’t part of the plan.

In 1909, the Stockton chapter of the Native Sons of the Golden West built Archie to decorate their Admission Day parade float. After the parade, the Lodi chapter got into some hijinks and liberated Archie, placing him atop the Lodi Arch in the middle of the night where he’s been ever since.

Artists and community members have given Archie many glow-ups throughout the years, we’re so glad to see him golden and shining in Downtown Lodi! ✨

Want an Archie for your Downtown Lodi business? Email bailey@downtownlodi.org to get yours!